Values and Desires
Psychometric Testing with a Difference
by Gavin Ritz
The IVA Profiler identifies
personal "growth factors". Personal "growth factors"
tell us what type of jobs we are attracted to, what type of products
we like, and even what goals we should focus on.
Growth factors are the keys to economic growth in our society (both
in an individual and collective sense). What we enjoy, feel satisfied
with, like to do and what motivates us, are all linked to growth
factors. For example, the growth factors that motivate those to
drive a BMW are prestige and harmony. The old BMW slogan was "Pure
driving pleasure". Another example is
"100% Pure New Zealand". New Zealand has harmony, pureness
and beauty to offer travellers.
The IVA profile has 7 Streams of Growth Factors.
These can be combined in many different ways, creating many subcultures,
market segments, and values.
The IVA profile has been used in many contexts,
finding the appropriate customers, finding the appropriate people,
segmenting the appropriate markets.
This profiler is unique as there are no right or wrong answers -
just what's appropriate for you.
More than 2000 New Zealanders have done the IVA profile in the last
5 years. It can be one of those "aha" experiences too.
A number of highly successful organisations are presently using
the IVA to find people just right for them.
One successful applicant says that she has
suddenly got incredible freedom and empowerment by just understanding
her "growth factors".
Another says, "Wow, now I know why I do certain things."
The IVA can
be used in:
Recruitment and Selection
Personal development and goal setting
Company values and culture assessment
Mission statement and values generation
Marketing assessment of market values and marketing
research (need benefit matching and branding)
Intellectual capital assessment
not only found your visit exciting but also interesting and enlightening.
We enjoyed how positively you gave all of the results of the profiles
as well as the little "lesson" that went with it. After
you left we grouped together and although all were hesitant to share
information before, your use of my profile was a brilliant way of
assuring the team that it was okay to share this sort of information.
As a team we not only got to know about each other but also slowly
started to understand each other. I feel that the profiles would
go a far way in enabling our studio to work better together as a
team." Nisha Page HR Manager GSBI