Stakeholder Performance Appraisal brings together the perceptions
of a business's stakeholders, in order to enhance their engagement
in the efficient operation of the business.
are your stakeholders?
can be any combination of the following: Customers, Employees,
Suppliers, Community, Shareholders.
The SPA is recognized by the prestigious
European Journal of Marketing as probably the best stakeholder feedback
tool seen internationally to date.
does the Stakeholder Performance Appraisal do?
- The Stakeholder
Performance Appraisal identifies the SWOT (Strengths, Weaknesses,
Opportunities, Threats) of a business through the eyes of its
- Shows perceived
social, environmental and economic performance, and highlights
areas that are performing to expectation or are under-performing.
- The Stakeholder
Performance Appraisal is used to predict future ROI.
- Is currently
being used to monitor/track businesses' triple bottom line performance.
a macro "snapshot" of a business.
- Assists with
industry benchmarking of a business.
a breakdown of how each group of stakeholders perceives a business's
- Uses specific
indicators to map where a business needs further research or improvement.
- Tracks a
business's performance over time - growing in knowledge with every
does it Work?
- An online
survey is custom-designed for the business.
- An email
containing the hyperlinked online survey is sent to all stakeholders
(anonymity is guaranteed).
- The business's
stakeholders complete the online questionnaire.
They rate the business on a range of 12 indicators, and get the
opportunity to provide verbatim comments through the online SWOT
- All data
is collected, analyzed, interpreted, and collated into a hard
copy report and a digital multimedia presentation for the business.
- As the attitudes
of stakeholders directly affect their behavior, this information
is vital in developing the economic, environmental and social
initiatives within a business.
- The results
from this research will enable the business to have a full understanding
of how they are perceived to be performing by their stakeholders.
The holistic nature of the SPA provides a full perceptual insight
into current stakeholder thinking, thus providing a business with
a solid statistical backbone from which to plan future stakeholder
Performance Appraisal is the most holistic measure of perceived
business performance available internationally, and will provide
the business with a crucial starting point to enhance business performance.
Strategic Planning should take place with an SPA being conducted
find out more, please contact us