Retail Selling Skills
Presented by William Gresse

A highly intensive one-day retail sales training workshop that will equip sales staff and supervisors with the necessary competence and attitude to maximise sales and create long-term customer loyalty.

Client Comments:

"Hugely inspirational retail sales training course. Allowed me to explore sales and service options I had not thought of for my staff ."
Ann Cooper - Retail Location Supervisor: Regency Duty Free Stores Ltd

"A thoroughly enjoyable, informative and insightful sales training course."
Katrina Thomas - Retail Manager: Happy Valley Honey

 

TARGET AUDIENCE

All retail sales staff, plus team leaders and supervisors accountable for sales

WORKSHOP CONTENTS

Step 1: The Approach and Greeting

• First impressions and personal appearance

• Having a friendly and cheerful disposition

• Acknowledging customers you cannot assist immediately

• Approaching Customers:
  - The Decided Customer
  - The Undecided Customer
  - The Browsing Customer

• Using THREE types of Greetings

Step 2: The Qualification

• Questioning/Probing to discover the customer's real needs and wants

Step 3: The Demonstration

• Establishing Trust

• Establishing Value

• Creating Excitement and Desire

• Demonstrating merchandise FEATURES and BENEFITS

• Involving the customer

• Offering alternatives

• The use of technical terms

Step 4: Handling Objections

• Handling THREE types of objections

• Identifying the customer's true objection

• Anticipating objections

 Step 5: Closing the Sale

• Recognising buying signals

• Using FIVE closing techniques

• Generating additional sales:
  - Add-on selling
  - Up-selling
  - Cross-selling

• Reassuring and farewelling the customer

IN-HOUSE WORKSHOPS

Participant Fee: $225-00 + GST (minimum 6 delegates per workshop)

SMALL-GROUP IN-HOUSE WORKSHOPS:
l 5 Delegates: $255-00 + GST pp
l 4 Delegates: $335-00 + GST pp
l 3 Delegates: $395-00+ GST pp
l 2 Delegates: $495-00 + GST pp

Want to Purchase Workshop Materials? This Workshop is available for international purchase at a fraction of the cost to research and develop your own. The following Course Materials are included: Participant Workbook: 34 pages packed with quality content (MS Word) Slide Show: 35 slides (PowerPoint) Prompt Sheets (Key Points): 2 (MS Word) Posters: 1 (A4 format to be enlarged) (MS Word) For details and costing, please contact us

	to find out more about our in-house workshops

to discuss your needs

Download PDF Brochure

Related Training: Dynamic Customer Service